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Persona26
Persona26 extends Independent Analytics by adding visitor identity, behavioural profiling, and content personalisation to WordPress websites.
At its core, the plugin creates a persistent visitor identity that exists beyond a single browser session. It tracks engagement over time, builds a lightweight profile of visitor interests, and enables websites to adapt content based on those interests.
Core features include persistent visitor IDs, identity mapping into Independent Analytics, engagement dimensions, visitor profiles stored in the browser, content alignment metadata, body classes for segmentation, and front-end personalisation that shows or hides content based on a visitor’s inferred interests.
The design philosophy is intentionally practical. Persona26 is not trying to become a Customer Data Platform (CDP) or enterprise personalisation engine. Instead, it brings the most useful concepts from those systems into WordPress in a lightweight, privacy-conscious way.
For most websites, that is more than enough.
Very few organisations need real-time AI personalisation, complex identity graphs, or enterprise marketing clouds. What they do need is a way to understand visitor interests, tailor content, and create more relevant experiences without introducing significant cost or complexity. Persona26 delivers those capabilities using WordPress and Independent Analytics, making personalisation accessible to websites that would otherwise never justify a larger platform investment.
# Changelog
All notable changes to Persona26 are recorded here.
## 0.6 - 2026-08-10
- Reconciled the production 0.5 Gravity Forms integration with the GitHub 0.3 metadata release.
- Added Persona26 Gravity Forms feeds for incrementing or replacing profile dimension values.
- Added dynamic Persona26 choices and profile defaults for Gravity Forms radio and checkbox fields, including advertised context-name CSS tokens such as `p26-dimension-audience`.
- Preserved exact registered post-type keys throughout Gravity Forms, profiling, personalisation, and queryable metadata.
- Retained the automatic scalar-meta backfill, accessible Persona Targets editor, and compliant native GitHub updater from 0.3.
## 0.3 - 2026-08-10
- Added exact, queryable scalar post meta for configured persona dimensions while preserving `p26_alignment`.
- Added automatic backfill and synchronisation for existing alignment data and renamed dimension values.
- Changed Persona Targets labels to show exact registered post-type keys and canonical value titles.
- Improved Persona Targets keyboard access and moved its inline assets into the plugin asset files.
- Updated the GitHub release updater to the current native WordPress update standard.
- Added REST registration for Persona26-managed dimension mirror metadata.
## 0.2 - 2026-06-14
- Added compliant plugin metadata, version constant, and GitHub repository links.
- Added GitHub release update support for native WordPress plugin updates.
- Added stale update cleanup and forced update-check cache bypass handling.
- Moved Persona26 admin JavaScript and CSS into dedicated asset files.
- Added release ZIP build script and root upload ZIP workflow.
- Improved selected admin callbacks and cookie input handling.
## 0.1 - 2026-06-14
- Initial Persona26 plugin build.